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GSA News: Women in Cleaning: The Global platform that helps women to be protagonists of our sector


About Martine Martine Mallee has extensive experience in the cleaning industry worldwide and is constantly working to improve it. She is passionate about inspiring individuals from all walks of life to reach their peak potential by promoting productivity, goal-setting, and focus. She is committed to creating a better industry for everyone and dedicates a lot of time and effort to engaging and connecting with people, demonstrating that anything is achievable. Leveraging the collective energy of others, Martine is focused on driving innovation, bringing in new talent, and building a lasting, sustainable future for the industry.


1). What about women in cleaning platform? Which are the objectives?

Women in Cleaning is a global platform designed for women active in the hygiene, health and hospitality industries, to empower each other and pass on knowledge and experience to younger generations. In these male-dominated sectors, we believe that women who make a difference every day deserve a platform that embraces their authentic way of career building. Our purpose is to connect the game changers, innovators and go-getters in our industry and highlight the trailblazers who help to push the standards of our world higher.


2). How do you work in order to change the perception of hygiene heroes?

Every single person on our planet benefits from hygiene, health and hospitality. Yet, unfortunately, to this day our industry faces many negative stigmas. The idea that our work is performed by those who have nothing else to offer to society is one of the many forms of disrespect workers in our industry face. At Women in Cleaning we believe that we can change perceptions by shining a light on the wonderful women behind the job: their stories, challenges, ideas and dreams. Together, we will spread awareness of and demand recognition for our crucial industry.


3). How has the world of professional cleaning changed after Covid-19? What's women's role?

The world of professional cleaning has undergone drastic changes since the advent of COVID-19. Cleaning professionals must stay abreast of the latest market trends, technologies, and practices in order to ensure buildings are properly cleaned and sanitized to reduce the spread of diseases. Additionally, employers must be cognizant of the wellbeing of their employees, understanding their needs and home situations to help maintain a safe and healthy working environment while allowing them to balance their personal and professional obligations. With the right approach, employers can ensure the safety of their staff, the public, and a high standard of cleanliness.


The Covid-19 pandemic has drastically changed the role of women in society. In the face of social distancing measures, women have had to take on additional responsibilities as caregivers, both for their own children and elderly family members. Despite the immense strain this has placed on them, they have continued to show their resilience and strength in the face of adversity. The current situation has further highlighted the need for gender equality in the workplace, and many women have risen to the challenge of achieving it, exhibiting tremendous courage and tenacity in the process. Their ability to persevere and overcome obstacles is truly inspiring.


4). Women leadership: a dream or a reality?

Women’s leadership is becoming increasingly more accepted and realized in today’s society. Women are breaking the traditional gender roles and taking on more leadership roles in business, politics, and other areas. Female leadership is now being seen more widely as an asset that can bring a unique perspective and fresh ideas to the table. Women leaders are bringing new solutions to old problems and inspiring other women to do the same. While there is still much progress to be made in terms of gender equality, women’s leadership is no longer a dream but a reality. More and more women are claiming their rightful place in positions of power, and the positive impact of their leadership is becoming more evident.


Summary of the above

Martine Mallee has a wealth of experience in the global cleaning industry and works hard to continually improve it. She is passionate about helping people from all walks of life reach their full potential and achieve their goals through encouraging productivity and focus. Martine is devoted to creating a better industry for everyone, dedicating much of her time and effort to connecting with people and showing them that anything is possible. By leveraging the collective energy of others, Martine is focused on driving innovation, recruiting new talent, and building a sustainable future for the industry.


Therefore, Women in Cleaning was launched. Women in Cleaning is an international platform for those in the hygiene, health, and hospitality industries to empower one another and pass on knowledge and experience to younger generations. “We recognize that women who make a difference in these male-dominated fields deserve a platform that celebrates their unique career paths. We actively strive to connect the innovators and go-getters of our industry and highlight the trailblazers who are helping to raise the standards of our world.” says Martine Mallee, Founder of Women in Cleaning. “Additionally, we work to change the perception of hygiene curators by showcasing the stories, challenges, ideas, and dreams of the people behind the job. The Covid-19 pandemic has had a tremendous impact on professional cleaning, and it has also shifted the role of women in society. Despite the additional responsibilities they have had to take on, women have shown immense resilience and have proven their importance and capability in the workplace. Women’s leadership is no longer just a dream, but a reality that is being accepted and embraced. Women are assuming more leadership roles in business and politics, bringing new solutions and inspiring others. While there is still much progress to be made in terms of gender equality, the positive impact of female leadership is becoming more and more evident.”


More information on the projects of Women in Cleaning can be found here: www.womenincleaning.com/collaborate



Source: https://www.gsanews.it/

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