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Nasima el Bachiri-Ouamar: Women use not only our rational ability but also our emphatic ability


CEO B Flex Cleaning-Jobs
Women use not only our rational ability but also our emphatic ability and you need both of these aspects to really be a powerful human leader.

I am the owner of five companies. That took sometimes working 100 hours a week with only one ambition: to be independent. My entrepreneurship does not have limits and I don't rule out starting up a new company in the future. I achieved what I wanted to achieve as a child. It took Perseverance and believing in myself and letting nothing and no one stop me.


What does the cleaning industry need?

I would say we need more female leaders. Women use not only our rational ability but also our emphatic ability and you need both of these aspects to really be a powerful human leader. Our cleaners need that guidance because often, people you work with can benefit from these factors and develop themselves more and better.


What advice can you give to other women?

Take the time to realize what your powers are and that you actually have them and to be incredibly grateful for this. And to believe in yourself and believe in achieving your goals and your willpower and strength. You can do more than you think, the moment you realize that you will achieve so much more. Get out of that comfort zone because - outside is where the magic happens.


Did you enjoy Nasima's story? Then you might enjoy more. Download our free e-book with 25 stories from women in the cleaning industry here
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